Digital Marketing Manager

Alumni Ventures Group - Manchester, NH - About Alumni Ventures Alumni Ventures is a fast-growing organization that builds and manages alumni and focused venture capital funds. Our corporate headquarters, located in Manchester, NH, provides support and other resources to our funds across the country. On an annual basis, these funds raise money from individual, accredited investors to invest in venture and other alternative assets. With over 140 team members in our offices in Manchester, Boston, New York, Chicago, Austin and San Francisco, AV has launched more than 20 venture funds over the past six years. We are underway with plans for another dozen or so funds over the next few years. We are private, for-profit, and not part of any school. We pride ourselves on making a key asset class accessible to investors who were previously shut out of venture capital-and our rapid growth confirms that we are addressing a real pain point for investors. Unlike most VC funds that raise money from a handful of institutions, our funds raise money in smaller amounts from a large group of investors, then build diverse venture portfolios for our investors. We don't lead deals, but rather co-invest alongside established, well-known firms such as KP, Bessemer, Menlo Ventures, Mark Cuban, Andreessen, Khosla, NEA, and others. About This Role The role of marketing at AV is to generate new retail investors for our dozens of venture capital funds. Our digitally-led marketing strategy is a mix of B2C and B2B disciplines, including advertising, social media, lead generation, web, email marketing, lead nurture, and more. This role is a critical member of the Growth Marketing Team. The ideal candidate will have demonstrated experience and expertise in the creation and management of direct-response, performance-focused digital advertising campaigns, specifically within the financial services industry or other high-end B2C. Under the direction of the Director of Digital Marketing and the EVP of Community Growth Marketing, the Digital Marketing Manager will develop engaging digital advertising campaigns across LinkedIn, Facebook, and Google, along with campaign landing pages to efficiently generate high quality leads for multiple lines of business. The Digital Marketing Manager's success will be measured by: Lead generation (number of leads generated) and delivering on established targets Advertising efficiency (cost per lead generated) Lead quality (% of leads that meet certain criteria) Landing page conversion rate (signups as a $ of total traffic) Managing ad spend at or below established budgets without errors Alumni Ventures is an equal opportunity employer and our team is committed to achieving and supporting a diverse workforce through fair and equitable Talent and people management practices. We consider applicants for all positions given the needs of our business and the relevant team, and the skills, experience and competencies each candidate brings. If you are excited about the work AV is doing and believe your skills, experience and competencies can create impact for our team, our Investors and our portfolio companies, we encourage you to apply. Your candidacy will be considered based on your ability to add value, regardless of your race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status.... - Permanent - Full-time

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