Neelesh Misra flags off new venture: Slow Products | Economic Times

NEW DELHI: Entrepreneur and storyteller Neelesh Misra has launched a new venture, Slow Products, which the company said will connect products created by farmers, honey keepers and artisans directly with consumers.Slow Products will share 10% of net profits with farmers and creators on their products, provide consumers with healthy products and will not mislead on labels, a statement issued by the company said. “This will incentivise farmers to keep the quality of products high and give them a sense of participation. In spirit, it is like ESOPS for farmers,” the statement added.The product portfolio will include honey, cookies, edible oils, grains and flour, and available on e-commerce platform Slow Bazaar, to begin with.The pandemic has triggered a wave of new products and categories with a specific focus on packaged foods and hygiene products. A report by market researcher Nielsen released two weeks back said as many as 9,700 products and variants were launched in the country in the period between April-September, as companies responded rapidly to evolving consumer preferences with a surge in in-home consumption and products catering to health and hygiene.