Capgemini - Noida, Uttar Pradesh - Job Description Planning Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved. Be aware of the country specific plans Execution Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices Reporting and Analytics - Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign perfo...
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