Director Digital Measurement & Analytics

AstraZeneca - Wilmington, DE - Are you passionate about digital innovation? Join our team! Job Description - Director Digital Measurement & Analytics As one of the world's leading pharmaceutical companies, our business is focused on providing innovative, effective medicines that make a real difference in important areas of healthcare. At AstraZeneca, innovation is about more than just research. We aim to stimulate continued creativity throughout our organization by maintaining a culture in which our people feel valued, energized and rewarded for their ideas and contribution to our success - ideas which can make a difference in all aspects of our business. And we support and encourage our people in discovering their own potential, through excellent learning and development opportunities that are available to them throughout their careers. The Director, Digital Measurement & Analytics is a business leader with an entrepreneurial mindset and deep experience and expertise in development and measurement of digital programs. As part of the Global Commercial Digital & Innovation (GCDI) ambition to create and deliver engaging digital experiences for our customers, this role will be integral in leading our customer experience transformation with measurement planning, data modeling and analytics. They will be accountable for building and embedding an integrated omnichannel and customer experience capability (reporting, insight and analytics) to inform optimization efforts and provide meaningful insight to senior leaders. Accountable for creation of an omnichannel/digital analytics vision and roadmap to drive measurement planning subject area, data models, reporting frameworks and analytics approaches for our most strategic programs. Provide product leadership for measurement solutions, develop product vision and design, translate business needs into particular use cases and features and prioritize based on the value. Responsible for driving performance towards timelines and deliverables tracking and reporting and actively facilitates extended leadership team with colleagues from Global Insight & Analytics and Global Commercial IT to define and scale core capabilities and platforms. Responsible for identification of stakeholders, partners and users who will be engaged to deliver measurement solutions and to seek to understand needs and pain-points to refine offering and value proposition to drive product usability. The Director will be responsible for refining frameworks for digital measurement planning and reporting and leadership of resources end-to-end to ensure successful outcomes. They will drive the performance of aligned resources (GCDI, GCO, external) and ensure that appropriate service offerings, capabilities, and partners are in place to support measuring omnichannel campaign outcomes across US (BBU & OBU) and global strategic scaling programmers while defining enterprise frameworks for adoption across markets. Core Duties and Responsibilities: Institutionalize the Objectives & Key Results (OKR) goal setting framework for all GCDI strategic programs, embed subject area within commercial teams and represent strategic findings and recommendations for improvement to senior partners Design and lead implementation of measurement frameworks, reporting visualizations and strategies to help brand teams prove success across web, search, digital advertising and CRM analytics data Review and adjust digital benchmarks, industry & minimum standards across all markets and digital efforts and lead development of digital measurement & reporting frameworks for emerging omnichannel programs Find opportunities and develop solutions to automate, streamline and innovate existing processes and delivery channels as it relates to digital measurement, reporting and insight generation Partner with IT to ensure appropriate data infrastructure and visualization tools are in place and stay abreast on technology and digital channel trends Responsible for leading team of measurement Subject Matter Specialists (SMEs) and providing steer for end-to-end operations across both internal and external partners. Requirements Minimum Requirements: Combination of 5+ years experience in commercial insight and analytics, data modeling, pharmaceutical marketing and/or healthcare-related fields, digital marketing, technology capability, and/or information servicesExperience with managing and developing a team of direct reports and able to manage performance of teams beyond direct reporting responsible for end-to-end delivery Hands-on experience engaging with internal leadership on digital measurement tied to brand goals, critical metrics and return on investment Proven track record of developing and articulating a strategy as well as defining success for executing marketing programs: pharmaceutical marketing/advertising/measurement experience Familiarity with relevant data/analytics concepts/technologies to better interface and drive tech development Leadership experience with design and engineering teams and familiarity with agile methodologies Proficient with Microsoft Excel and business intelligence data visualization tools such as MicroStrategy, Tableau or Power BI Able to function independently, strong decision-making skills, set and meet deadlines Strong interpersonal skills, written and verbal communication Strong analytical, planning, organization skills, attention to detail Ability to conduct meetings and facilitate stakeholder alignment Experience with IQVIA or Crossix Experience developing or adhering to marketing operations standards Preferred Background: 8+ years' experience in digital marketing, web, or customer analytics across channels Experience with Adobe Analytics or Google Analytics or other attribution solutions Familiarity with digital media tagging / tag management solutions Familiarity with APIs, Data Feeds & data transfer between platforms & data warehouses Ability to collaborate with IT on data platform innovation, standards, integrations, data transfer and identity resolution across digital efforts to mitigate spend waste, increase advertising effectiveness and enable best-in-class reporting Thorough understanding of emerging customer experience go-to-market models. Proven track record of leading through change Where can I find out more? Our Social Media, Follow AstraZeneca on LinkedIn Follow AstraZeneca on Facebook Follow AstraZeneca on Instagram... - Permanent - Full-time

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