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Manager - Marketing Communication - Coworking Space Startup (6-11 yrs)

Mumbai, Maharashtra - - Strategy -Supervise strategy of integrated marketing communication and programs for chosen customer and market segments. Creating and implementing plans to increase market share. - Research and Analysis - Analysing the data generated to identify patterns and trends to leverage. - Identifying pitfalls and planning for course correction in problem markets - Internal support - Providing marcom support to cross functional teams to drive overall brand consistency and increase effectiveness of messaging. Working Relationship: - Sales Team: Working with the Sales head and at hub level sales agents as per need to: - Drive deeper understanding of consumer behaviour across the purchase cycle. - Develop collaterals and communication guidelines and tools to aid in conversion optimisation down the sales funnel. - Ensure communication effectiveness and messaging consistency is maintained across touchpoints. - Identify problem markets, perform root cause analysis and develop custo...

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