Gurgaon, Haryana - i) Research, understand your target audience and come up with content ideas which best lead to brand building, sales a nd engagement with them. ii) Creating content - From ideation, working on a content calendar, writing blogs, searching appropriate visual resources and publishing them, to promotion on social media channels - Facebook, Twitter, Instagram, LinkedIn and Quora. iii) Be responsible for the productivity of the content marketing team and freelancers iv) Working on support marketing materials - mailers, newsletters and B2B drafts. v) Coordination with different departments to procure relevant data and support for stories. vi) Connecting with industry insiders, freshers and the relevant subjects to work on interview-based stories. vii)Brainstorming on a content strategy and editorial calendar to achieve brand objectives, drive traffic and engagement. viii) Tracking, analyzing and reviewing the ROI, and brainstorm improvements month-on-month to engage and provide ...
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