Sr. Digital Marketing Specialist

Lifetouch National School Studios Inc. - Eden Prairie, MN - The Senior Digital Marketing Specialist focuses on inbound demand generation activities for B2B offerings across all photography market segments, including schools, church, preschool and business portraits. This role contributes to implementation of the marketing strategy and tactics to grow market share. Primary Duties and Responsibilities Write business plans identifying objectives, strategies, key initiatives and performance measurements for inbound demand generation activities including lead magnets, webinars, videos, SEO, paid advertising and website content SEO optimization to increase organic traffic through targeted keywords Drive testing and optimization of channels and measure overall effectiveness of campaigns Oversee cost per lead and ROI analysis with a primary goal to control and reduce cost per conversion and cost per acquisition/lead Lead website enhancements to drive traffic and engage visitors Develop marketing plans and oversee program implementation/analysi... - Permanent - Full-time

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