Adidas - Gurgaon, Haryana - Key Responsibilities: s as aligned with business objectives. * Liaison with global counterparts to adopt and implement future best practices like Media Mix Modelling and Programmatic marketing Identify brand-building areas, consumer touch-points; bring in industry best practices and digital innovations in-line with the objective of Brand. Implement digital & social media marketing plans and ensure flawless execution Work closely with the agency on a day-to-day basis to ensure optimization of the campaigns both from an audience as well as creative optimization stand point. Ensure delivery of agreed campaign KPI’s which are in line with or exceeds industry standards. Create and enhance cross department, Creative & Media Agency relationships that drive them to deliver exceptional performance with best effective ROI Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment. Follow all the set pro...
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