Marico Chairman Harsh Mariwala is finally on Instagram - after a lot of deliberation. The first order of business is #HarshRealities. After a lot of deliberation, I am finally on Instagram. You can follow me as @hcmariwala.— Harsh Mariwala (@hcmariwala) 1629436083000His first post was about 'The Story of Marico'. In his detailed post, he said that he was rejected from the business schools he had applied to in India after graduating from Sydenham College, Mumbai. His father also wasn't keen on sending him abroad for further studies."In those days, contradicting one’s parents wasn’t really an option. So, I joined the family business and began a different kind of education," he wrote."In the six decades that I’ve spent working, I’ve had uncountable successes, failures and learnings. I’ve tried to bring them together in a book, hoping that it helps others who are pursuing their own entrepreneurial dreams," his post read.
The 71-year-old business tycoon recently authored a book, titled 'Harsh Realities', wordplay on his name. The book has a compilation of lessons the businessman learnt during his marico journey that can help aspiring entrepreneurs.Published by Penguin India, the book is co-authored by Ram Charan. It was released on Amazon & Flipkart on July 30.
Mariwala also shared a video post by Penguin India in his Instagram Story. In the Reel, he spoke about multiple failures he has faced in his journey. "Every time I failed, I learnt something from my failures," he said. Saying one should never underestimate the competition, he revealed that once he had received a threatening call from Hindustan Lever Ltd (HUL) trying to coax him to sell his company.
Explaining the situation in detail, Mariwala's book talks about the tough competition it had with HUL, especially Marico's most popular coconut oil brand - Parachute.The Reel said, HUL had an extenstive sales and distribution network with a large outlet reach, even in rural areas. But Mariwala's grip of the coconut oil business and his relationships in the trade were his trump cards. With Parachute, Marico had made India's purest coconit oil that was the country's most-beloved product which has insured decades of engagement."Parachute was a pure coconit oil, and HUL would be a 'me too' at best," the book says.The war with HUL enhanced Marico and Parachute's reputation as 'giant killer', resulting in complete victory of Mariwala and Marico.In a recent video post by Mariwala, Bajaj Auto MD Rajiv Bajaj said that he has thoroughly enjoyed reading the book. "The book has stories that amplify so many marketing lessons which truly make it invaluable. Thank you for this endorsement, Rajiv. #HarshRealities https://t.co/LuqoZRgGP6— Harsh Mariwala (@hcmariwala) 1629383845000In October 2019, Ratan Tata, Chairman Emeritus of Tata Sons, made his Instagram debut and currently has 4.2 million followers.
In his first post, he wrote, "I don’t know about breaking the internet, but I am so excited to join all of you on Instagram! After a long absence from public life, I look forward to exchanging stories and creating something special with such a diverse community!"
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