What's driving the shift to non-linked plans for insurance companies? | Economic Times

What's driving the shift to non-linked plans for insurance companies? https://ift.tt/zV7gUpx is expected that the prevailing interest rate situation is favourable for the profitability and growth of life insurers. The current interest rate rise is expected to improve the value of new business (VNB) margins of both participating (par) and non-participating (non-par) insurance products. Participating plans provide guaranteed and non-guaranteed benefits, while non-par plans typically provide guaranteed benefits.