Delhi - This is a highly visible role, where you will be expected to take full accountability of marketing campaigns and lead by example. You accountabilities will be to strategise and execute paid marketing campaign on social media channel such as Facebook, Instagram etc. You will work closely with creative teams and analytics team to ensure that campaign execution is optimised through constant feedback driven based on data-driven insights. Paid campaigns will be across all 3 funnels such as awareness, consideration and conversions. Your KPIs will be to optimize the funnels and manage campaign ROI. You will be expected to have a solid command on key marketing concepts such as defining target audiences (user persona), messaging for the creative team and ad copy. You will also be expected to have a solid footing on marketing analytics, and especially on Cost and ROI attribution. KPI: 1. Meeting and exceeding Client Deliverables. 2. Improvements in key conversion factors over time such a...
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source http://jobviewtrack.com/en-in/job-4848416e4c091f0f4e134e43250000060245066a2d1a4d42494c4144220f491547061a6323060b41130d1b716e425a445905036c64154d13090809096418475e5a47/c38065926dd6670ecdeb687eceadef91.html?affid=f584d43114bf1954a48e3ec6be21b6ec
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